{"id":3,"date":"2021-12-14T12:09:43","date_gmt":"2021-12-14T12:09:43","guid":{"rendered":"https:\/\/fertilai.com\/?page_id=3"},"modified":"2024-07-15T10:36:13","modified_gmt":"2024-07-15T07:36:13","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/fertilai.com\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04895d3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"04895d3\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fc0371\" data-id=\"0fc0371\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18f4ac2 disable-fade-in elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"18f4ac2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdd67ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd67ae\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eac60e\" data-id=\"1eac60e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e169346 elementor-widget elementor-widget-text-editor\" data-id=\"e169346\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.7.8 - 02-10-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><b>PRIVACY POLICY<\/b><\/span><\/span><\/p><p><em>[Last Modified: July 2024]<\/em><\/p><p><em>\u00a0<\/em><\/p><p>FertilAI Ltd., together with its subsidiaries and affiliated companies (\u201c<span style=\"font-weight: bolder;\">FertilAI<\/span>\u201d, &#8220;<span style=\"font-weight: bolder;\">Company<\/span>&#8220;, &#8220;<span style=\"font-weight: bolder;\">we<\/span>&#8221; or &#8220;<span style=\"font-weight: bolder;\">us<\/span>&#8220;) is devoted to making sure that your privacy rights are respected, and personal data is collected and used in accordance with the current and applicable privacy and data protection law.<\/p><p>FertilAI develop and market technology and proprietary software to assist the management and provision of healthcare services, specifically fertility treatments, to improve clinic-patient communication, through a designated patient\u2019s App and healthcare provider Dashboard, including the Fertilane App (\u201c<span style=\"font-weight: bolder;\">App<\/span>\u201d, \u201c<span style=\"font-weight: bolder;\">Dashboard<\/span>\u201d, and collectively \u2013 the \u201c<span style=\"font-weight: bolder;\">Product<\/span>\u201d).<\/p><p>In addition, the Company operates a promotional website allowing prospect customers and other site visitors to receive information about company services, contact the Company, subscribe to its newsletter and interest in working opportunities within the Company (\u201c<span style=\"font-weight: bolder;\">Site<\/span>\u201d).<\/p><p>(the Product and Site shall be referred collectively as the \u201c<span style=\"font-weight: bolder;\">Services<\/span>\u201d).<\/p><p>This privacy policy (\u201c<span style=\"font-weight: bolder;\">Privacy Policy<\/span>\u201d) explains what data we collect when using our Services, how such data may be used or shared with others, how we safeguard it and how you may exercise your rights related to your Personal Data (as defined below), as required under applicable data protection laws. The Privacy Policy provides details regarding the processing Personal Data in connection with:<\/p><ul style=\"font-size: 18px; background-color: #ffffff;\"><li style=\"font-size: 18px;\">\u201c<span style=\"font-weight: bolder;\"><em>Visitors<\/em><\/span>\u201d: Individuals who visit or otherwise interact with the Site, including job applicants applying under our Career webpage.<\/li><li style=\"font-size: 18px;\">\u201c<span style=\"font-weight: bolder;\"><em>Customers<\/em><\/span>\u201d<span style=\"font-weight: bolder;\"><em>:<\/em><\/span>\u00a0Our customers (together with their employees and other personnel), which are usually healthcare providers, who purchase, register and use the Dashboard and allow their patient\u2019s (End Users, see below) the use of the App, for management of their healthcare services, for their benefit.<\/li><li style=\"font-size: 18px;\">\u201c<span style=\"font-weight: bolder;\"><em>End Users<\/em><\/span>\u201d: Customers\u2019 end users, usually patients. Such End Users\u2019 data, to a very limited extent, is being managed within the Services by the Customers.<\/li><\/ul><p>Visitors and Customers shall be further, separately and collectively, referred to herein as \u201c<span style=\"font-weight: bolder;\">you<\/span>\u201d.<\/p><p>This Privacy Policy is an integral part of any other agreement between us and you, including the\u00a0<a href=\"https:\/\/fertilai.com\/fertilane-terms-en\/\">Terms of Use<\/a>\u00a0available at\u00a0<a href=\"https:\/\/fertilai.com\/fertilane-terms-en\/\">https:\/\/fertilai.com\/fertilane-terms-en\/<\/a>, incorporated here by reference (\u201c<span style=\"font-weight: bolder;\">Terms<\/span>\u201d). Any term not defined herein shall have the meaning ascribed to such term under the Terms or where applicable under the relevant privacy regulation, especially the EU General Data Protection Regulation known as the \u201cGDPR\u201d.<\/p><p><span style=\"font-weight: bolder;\"><u>Additional Notice to California Residents:\u00a0<\/u><\/span>In the event you are a California resident \u2013 please review our\u00a0<a href=\"https:\/\/www.fertilai.com\/ccpa\">CCPA Privacy Notice<\/a>\u00a0to learn more about our privacy practices with respect to the California Consumer Privacy Act.<\/p><p><span style=\"font-weight: bolder;\"><u>Additional Notice to Specific US States Residents:\u00a0<\/u><\/span>In the event you are a resident of certain US States, some jurisdiction specific privacy laws may apply to you, as further elaborate under\u00a0<a href=\"https:\/\/fertilai.com\/privacy\/?elementor-preview=1425&amp;ver=1721024446#_NOTICE_TO_SPECIFIC\">Section 12 below<\/a>. Please review this section to learn more about our privacy practices and your rights under the privacy and data protection legislation which applies in these specific states.<\/p><p><span style=\"font-weight: bolder;\">\u00a0<\/span><\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">1.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>CHANGES TO THE PRIVACY POLICY\u00a0<\/u><\/span><\/h3><p>We reserve the right to change this Privacy Policy from time to time, at our sole discretion. The most recent version of the Privacy Policy will always be posted on the website and the update date will be reflected in the \u201cLast Modified\u201d heading. We will provide notice to you if these changes are material, and, where required by applicable law, we will obtain your consent. Any material amendments to the Privacy Policy will become effective within 30 days upon the display of the modified Privacy Policy.<\/p><p><span style=\"font-weight: bolder;\">We recommend you review this Privacy Policy periodically to ensure that you understand our most updated privacy practices.<\/span><\/p><p>\u00a0<\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">2.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>CONTACT INFORMATION AND DATA CONTROLLER INFORMATION<\/u><\/span><\/h3><p>FertilAI Ltd. is the \u201cData Controller\u201d (as such term is defined under the GDPR) of Personal Data pertaining to:<\/p><ul style=\"font-size: 18px; background-color: #ffffff;\"><li style=\"font-size: 18px;\">Visitors\u2019 use and interaction with our Site;<\/li><li style=\"font-size: 18px;\">Customers interaction with the Services;<\/li><\/ul><p><span style=\"font-weight: bolder;\"><u>\u00a0<\/u><\/span><\/p><p><span style=\"font-weight: bolder;\"><u>Note on End User Personal Data<\/u><\/span><span style=\"font-weight: bolder;\">: In relation to the Personal Data of End Users, particularly concerning their healthcare, we act as Data Processors on behalf of our Customers, who serve as \u201cData Controllers\u201d. Our processing is limited primarily to basic Account Data and Usage Data where we operate as an independent Controller. The remainder of the End User data mentioned here is for informational purposes only. We process End User Personal Data strictly according to the instructions of the relevant Customer, who is entirely and solely responsible for the privacy practices concerning its End Users. Furthermore, each Customer is solely responsible for responding to any inquiries or requests from its End Users, including regarding their rights as data subjects under applicable law. This Privacy Policy is limited to governing our data collection practices only.<\/span><\/p><p>If you have any question, inquiry, request or concern related to this Privacy Policy and our privacy practices or the processing of your Personal Data by us as a Data Controller, you may contact our privacy team as follows:<\/p><ul style=\"font-size: 18px; background-color: #ffffff;\"><li style=\"font-size: 18px;\"><span style=\"font-weight: bolder;\">By Email \u2013\u00a0<a href=\"mailto:privacy@fertilai.com\">privacy@fertilai.com<\/a><\/span><\/li><li style=\"font-size: 18px;\"><span style=\"font-weight: bolder;\">By Mail \u2013\u00a0<\/span>FertilAI Ltd., Ariel Sharon St 4, Giv\u2019atayim, 5320047, Israel.<\/li><\/ul><p><span style=\"font-weight: bolder;\"><u>\u00a0<\/u><\/span><\/p><p>\u00a0<\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">3.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>DATA SETS WE COLLECT AND FOR WHAT PURPOSE<\/u><\/span><\/h3><p>You will find below information regarding the types of data we collect, the purposes for which we process your data as well as our lawful basis for processing (where the GDPR applies to your data).<\/p><p>We collect two types of data, depending on your interaction with us:<\/p><p><span style=\"font-weight: bolder;\"><em>\u201cNon-Personal Data\u201d<\/em><\/span>\u00a0meaning aggregated, non-identifiable information, which may be made available or gathered via your access to and interactions with the Services. We are not aware of the identity or other identifiers of the individual from which the Non-Personal Data is collected. The Non-Personal Data being collected may include aggregated usage information, such as views of certain Site pages and actions on the Site, or statistical analysis regarding the use of the Product or the App), as well as technical information transmitted by your device, such as the type of browser or device, type of operation system, device settings and technical software data, etc.<\/p><p><span style=\"font-weight: bolder;\"><em>\u201cPersonal Data\u201d or \u201cPersonal Information\u201d\u00a0<\/em><\/span>meaning, individually identifiable information, namely information that identifies an individual or may, with reasonable effort, be used to identify an individual.<\/p><p>For avoidance of doubt, any Non-Personal Data connected or linked to any Personal Data shall be deemed as Personal Data as long as such connection or linkage exists.<\/p><p>Please be aware that as a Data Controller, we neither collect nor process any &#8220;Special Categories of Data&#8221; (as defined under the GDPR) or other Sensitive Data under applicable privacy laws, including medical or sexual activity-related data (&#8220;<span style=\"font-weight: bolder;\">Sensitive Data<\/span>&#8221; or &#8220;<span style=\"font-weight: bolder;\">Health-Related Data<\/span>&#8220;). Such data is collected, processed, and used within our Product by and on behalf of our Customers, who act as the Data Controllers of such data. FertilAI does not act as the Controller for any such data and processes this data solely as a Data Processor following the Customer\u2019s instructions.<\/p><p><span style=\"font-weight: bolder;\">The tables below detail the processing of Personal Data we collect, the purpose, lawful basis, and processing operations:<\/span><\/p><table style=\"background-color: #ffffff; width: 1280px;\" width=\"576\"><tbody><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" colspan=\"3\" width=\"576\"><span style=\"font-weight: bolder;\">Site related Data<\/span><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"189\"><span style=\"font-weight: bolder;\">Data Sets<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"208\"><span style=\"font-weight: bolder;\">Purpose And Operations<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"180\"><span style=\"font-weight: bolder;\">Lawful Basis (Where the GDPR applies)<\/span><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"189\"><p><span style=\"font-weight: bolder;\"><u>Contact Communications:<\/u><\/span><\/p><p>In the event you\u00a0contact us\u00a0for learning more about our product or with any other inquiry, either through the\u00a0online forms\u00a0available on the Site, by sending us an email or by other means of communications we make available, you will be requested to provide us with your name, email address, phone number, the name of the company on behalf of which you are contacting us, country, and any other information you choose to share with us.<\/p><p>(collectively \u201c<span style=\"font-weight: bolder;\">Contact Communications<\/span>\u201d)<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"208\"><p>We process such Contact Communications data solely for the purpose of contacting you, responding to your inquiries and provide you with the support or information you have requested.<\/p><p>The correspondence with you may be processed and stored by us in order to improve our customer service, as well as in the event we reasonably determine it is needed for future assistance or to handle any dispute you might have with us.<\/p><p><span style=\"font-weight: bolder;\"><em>\u00a0<\/em><\/span><\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"180\"><p>We process such Contact Details data subject to our legitimate interest in order to respond to your inquiry, and further, as part of our internal record keeping.<\/p><p>\u00a0<\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"189\"><p><span style=\"font-weight: bolder;\">1.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>Online Identifiers\u00a0<\/u><\/span><span style=\"font-weight: bolder;\"><u>and Usage Data:<\/u><\/span><\/p><p>When you access our Site, we may collect certain online identifiers such as IP address, Device ID, cookie ID and other similar identifiers (\u201c<span style=\"font-weight: bolder;\">Online Identifiers<\/span>\u201d). We may further collect information related to your use and interaction with our Site such as directing campaign and URLs, pages viewed, access time and date, duration, clickstream, WiFi network, DNS name, screen resolution, device type and model, etc.\u00a0 (\u201c<span style=\"font-weight: bolder;\">Site<\/span>\u00a0<span style=\"font-weight: bolder;\">Usage Data<\/span>\u201d).<\/p><p>\u00a0<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"208\"><p>We process Online Identifiers and Site Usage Data through our or third-party services and tracking technologies for analytic, marketing and advertising purposes.<\/p><p>For example, we process this data to understand how Visitors use our Site, personalize the Services for you and your preferences as well as to measure effectiveness of our features and content.<\/p><p>In addition, Site Usage Data helps us to better understand our business, analyze our operations, maintain, improve, design, and develop the Service, conduct statistical analysis, etc.<\/p><p>Further, Site Usage Data is used sometimes for operation, Site functionality, security and fraud prevention and debugging purposes, and to resolve technical problems.<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"180\"><p>2.\u00a0\u00a0\u00a0\u00a0 Where we collect Online Identifies or Site Usage Data for analytic and advertising purposes, we process such data based on your consent which we will obtain through our cookie notice and consent management tool. You may withdraw consent or change your preferences at any time by using the cookie settings tool available on our Site.<\/p><p>Where we collect Online Identifiers or Site Usage Data for operation and security, we process your data based on our legitimate interest.<\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"189\"><p><span style=\"font-weight: bolder;\">3.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>Recruitment<\/u><\/span><span style=\"font-weight: bolder;\"><u>\u00a0Data:<\/u><\/span><\/p><p>4.\u00a0\u00a0\u00a0\u00a0 In the event you are interested in joining our team or apply for a position posted on our Site (through our Careers page), you will be requested to provide us your contact details (such as name, email address, phone number, etc.) and CV.<\/p><p>In addition, we may collect further information from public and online sources, referees, and former employers<\/p><p>(collectively \u201c<span style=\"font-weight: bolder;\">Recruitment<\/span><span style=\"font-weight: bolder;\">\u00a0Data<\/span>\u201d).<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"208\"><p>We process Recruitment Data as part of our recruitment and screening efforts to decide whether you can suit a position in FertilAI. Further, we may process such data in order to comply with corporate governance and legal and regulatory requirements (including the retention of such information).<\/p><p>\u00a0<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"180\"><p>We process such Recruitment Data subject to our legitimate interest.<\/p><p>If we process sensitive data to ensure diversity, we will do so upon your explicit consent, which you may withdraw at any time by contacting us.<\/p><p>Further, if we reject your application, we will delete the Recruitment Data, unless we have requested your consent to keep you information for a future opportunity or if we are required by law.<\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"189\"><p><span style=\"font-weight: bolder;\"><u>Newsletter Registration:<\/u><\/span><\/p><p>In the event you register for our newsletter you will be requested to provide us with your email address, and any other information you choose to share with us.<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"208\"><p>We process such data in order to register you as a recipient of our newsletter, updates and news about FertilAI and the Services.<\/p><p>We may further process your data to send you needed information related to our webinar as well as additional occasional communications and updates related to our Services, promotional and marketing emails (i.e., Direct Marketing, as defined above).<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"180\"><p>We process such information subject to our legitimate interest.<\/p><p>Direct Marketing is further based on our legitimate interest, you may opt-out at any time through the \u201c<span style=\"font-weight: bolder;\">unsubscribe<\/span>\u201d link within the email or by contacting us directly. Please note that if you opt-out we will not send you our marketing materials.<\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: bolder;\"><em>\u00a0<\/em><\/span><\/p><table style=\"background-color: #ffffff; width: 1280px;\" width=\"576\"><tbody><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" colspan=\"3\" width=\"576\"><span style=\"font-weight: bolder;\">Product related Data<\/span><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"189\"><span style=\"font-weight: bolder;\">Data Sets<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"208\"><span style=\"font-weight: bolder;\">Purpose And Operations<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"180\"><span style=\"font-weight: bolder;\">Lawful Basis (Where the GDPR applies)<\/span><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"189\"><p><span style=\"font-weight: bolder;\"><u>Customer Registration and Account Data:<\/u><\/span><\/p><p>In order for Customers to use the Dashboard and Services, Customers are required to sign up and create an account (independently, or otherwise provide information to our team, to designate the account), while providing certain basic information as full name, email address, username and password, practice name, etc.<\/p><p>(collectively \u201c<span style=\"font-weight: bolder;\">Account Data<\/span>\u201d)<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"208\"><p>We process such Account Data to allow you to sign up to our Services, create or log-in to the Customer account, as well as enable access and use by your authorized users.\u00a0 We will further use such data to designate your Customer account and validate access, (e.g., account management, support and to provide other Services related to your relationship with us), as well as to send you needed information related to our business engagement (e.g., send you a welcome message, notify you regarding any updates or operational notifications regarding the Product, etc.).<\/p><p>\u00a0<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"180\"><p>We process such Account Data for the purpose of performing our contract with you, meaning, to provide you and your authorized users with access to the Product and the Services and to designate your Customer account in the Dashboard.<\/p><p>\u00a0<\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"189\"><p><span style=\"font-weight: bolder;\"><u>Direct Marketing Communications<\/u><\/span><\/p><p>When you subscribe as a Customer and create a User Account to the Product, we may use your provided contact information, such as email, phone number, etc., to contact you with occasional communications and updates related to the Product, as well as promotional and marketing emails, offers, materials and other marketing content, through mail, SMS, etc. (\u201c<span style=\"font-weight: bolder;\">Direct Marketing<\/span>\u201d).<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"208\">We may send you such promotional content, per applicable law, through email or SMS.<\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"180\">Direct Marketing is based on our legitimate interest, you may opt-out at any time through the \u201c<span style=\"font-weight: bolder;\">unsubscribe<\/span>\u201d link within the email or by contacting us directly. Please note that if you opt-out we will not send you our marketing materials however we will continue to send you Services related communications such as communications related to transactions, etc.<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"189\"><p><span style=\"font-weight: bolder;\"><u>Support and Customer Communications:<\/u><\/span><\/p><p>In the event you\u00a0contact us\u00a0for support, technical issues, billing or any other matter pertaining to the ongoing management and usage of the Product and your Customer account, we may collect certain information to address your inquiry and request, such as relevant Account Data, additional contact information including internal POC within your organization, and any other information you choose to share with us.<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"208\"><p>We process such data to respond to your inquiries and provide you with the support or information you have requested. \u00a0We may do so through the use of our customer management systems, such as CRMs and ERPs, including through the use of third-party SaaS providers used for storage and management of such inquiries.<\/p><p>The correspondence with you may be processed and stored by us in order to improve our customer service, as well as in the event we reasonably determine it is needed for future assistance or to handle any dispute you might have with us.<\/p><p><span style=\"font-weight: bolder;\"><em>\u00a0<\/em><\/span><\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"180\"><p>We process Personal Data for the fulfillment of the contract between us.<\/p><p>\u00a0<\/p><p>We may retain records of your interaction with us even after completing addressing your inquiry as part of our internal record keeping, per our legitimate interest.<\/p><p>\u00a0<\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"189\"><p><span style=\"font-weight: bolder;\">5.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>Product<\/u><\/span><span style=\"font-weight: bolder;\"><u>\u00a0Usage Data:<\/u><\/span><\/p><p>When you use the Dashboard, or where our Services are being used on your behalf (by your authorized users and End-Users), we may collect certain online identifiers such as IP address, Device ID, cookie ID and other similar identifiers, as well as further information related to your use and interaction with the Product (\u201c<span style=\"font-weight: bolder;\">Product<\/span>\u00a0<span style=\"font-weight: bolder;\">Usage Data<\/span>\u201d).<\/p><p>Product Usage Data may also include such usage data pertaining to the Customer\u2019s authorized Users and End-Users.<\/p><p>\u00a0<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"208\"><p>We process this data to understand how Customers and End-Users use our Services, adjust and adapt the Services to their needs and requests, and keeping their preferences.<\/p><p>We may also use such Product Usage Data to monitor the use of our services, operate it properly and secure them.<\/p><p>We may process Product Usage Data through the use of third-party services and tracking technologies. However, we will always do so after ensuring no Sensitive or health-related data is being provided to such third-parties, and that such use is always subject to proper security measures per applicable law.<\/p><p>\u00a0<\/p><p>Further, we may, subject to the agreements between us and the relevant Customer as well as per applicable law, analyze such Product Usage Data in a statistical, aggregative and de-identified manner, after ensuring Customers\u2019 and their End Users\u2019 privacy per applicable law.<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"180\"><p>Any use of App Usage Personal Data for general monitoring, securing, improving and developing our services, is either done on Non-Personal Data or based upon our legitimate interest.<\/p><p><span style=\"font-weight: bolder;\">It is important to note that any use of End-Users data is always subject to the relevant Customer instructions and the agreements between such Customer and us, in its capacity as the Data Controller of its End-Users.<\/span><\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"189\"><span style=\"font-weight: bolder;\"><u>Health-related and other Sensitive Data<\/u><\/span>\u00a0\u2013\u00a0<span style=\"font-weight: bolder;\"><u>in our capacity as a Data Processor<\/u><\/span>\u00a0\u2013 as part of operating the Product, and especially through the use of the App by the End-Users, we may process certain material health-related and other Sensitive Data, such as data pertaining to the End-Users\u2019 health, fertility processes, etc.<\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"208\"><p>We collect, store, analyze, present and transmit such data on behalf of the Customer, strictly in accordance with its instructions.<\/p><p>\u00a0<\/p><p>We may sometimes de-identified or anonymize such data, as per the agreements between us and the relevant Customer, in a manner such data can no longer be used, by reasonable means, to identify any End-User. We will always do so in strict accordance with applicable law.<\/p><p>We may use our third party vendors and Sub Processors for processing of such data, however, we will never Sale or Share such data with such third parties (as such terms are defined under applicable law) in an identified format, unless permitted to do so in accordance with the Customer\u2019s instructions and applicable law.<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"180\"><p>We process such data only in our capacity as a Data processor on behalf of the relevant Customer, per its instructions and the agreements between us.<\/p><p>\u00a0<\/p><p>We may process certain data relating to the End-User\u2019s use of the services per our legal obligations under specific regulated products regulations such as the EU MDR or other similar laws, to the extent applicable.<\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: bolder;\"><em>\u00a0<\/em><\/span><\/p><p>Please note that the actual\u00a0<span style=\"font-weight: bolder;\">processing operation<\/span>\u00a0per each purpose of use and lawful basis detailed in the table above may differ, and we are only responsible for the Personal Data we collect and process as the controller of the Personal Data. Such processing operation usually includes a set of operations made by automated means, such as collection, storage, use, disclosure by transmission, erasure, or destruction.<\/p><p>The transfer of Personal Data to third-party countries, as further detailed in the\u00a0<em>\u201cData Transfer\u201d<\/em>\u00a0Section below, is based on the same lawful basis as stipulated in the table above.<\/p><p>\u00a0<\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">4.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>HOW WE COLLECT INFORMATION<\/u><\/span><\/h3><p>Depending on the nature of your interaction with the Site and Services, we may collect information as follows:<\/p><ul style=\"font-size: 18px; background-color: #ffffff;\"><li style=\"font-size: 18px;\"><span style=\"font-weight: bolder;\"><em>Automatically<\/em><\/span>\u2013 we may use cookies (as elaborated in the section below) or similar tracking technologies (such as pixels, tags, agent, etc.) to gather some information automatically.<\/li><li style=\"font-size: 18px;\"><span style=\"font-weight: bolder;\"><em>Provided by you or about you voluntarily<\/em><\/span>\u2013 we will collect information if and when you choose to provide us with the information, such as through online registration, contact us communications, etc. all as detailed in this Privacy Policy.<\/li><\/ul><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">5.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>SHARING INFORMATION WITH THIRD PARTIES\u00a0<\/u><\/span><\/h3><p>We share your Personal Data with third parties, including our affiliated companies and subsidiaries, as well as service providers that help us provide our Services. You can find in the table below information about the categories of such third-party recipients.<\/p><table style=\"background-color: #ffffff; width: 1280px;\" width=\"576\"><tbody><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"161\"><span style=\"font-weight: bolder;\">Category of Recipient<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"132\"><span style=\"font-weight: bolder;\">Data That Will Be Shared<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"283\"><span style=\"font-weight: bolder;\">Purpose of Sharing<\/span><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"161\"><p>Service Providers<\/p><p>\u00a0<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"132\">All types of Personal Data<\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"283\">We share Personal Data with our trusted agents (such as legal counsel) and service providers (including, but not limited to, our Cloud Service Provider, Analytics Service Provider, CRM provider, etc.) so that they can perform the requested services on our behalf. Thus, we share your data with third party entities, for the purpose of storing such information on our behalf, or for other processing needs. These entities are prohibited from using your Personal Data for any purposes other than providing us with requested services<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"161\">Any acquirer of our business<\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"132\">All types of Personal Data<\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"283\">We may share Personal Data, in the event of a corporate transaction (e.g., sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our affiliated companies or acquiring company will assume the rights and obligations as described in this Policy.<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"161\">Affiliated companies<\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"132\">All types of Personal Data<\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"283\">We may share Personal Data with our affiliated companies in accordance with the terms of this Policy and for the purpose of providing the Services.<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"161\"><p>Legal and law enforcement<\/p><p>\u00a0<\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"132\">Subject to law enforcement authority request.<\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"283\">We may disclose certain data to law enforcement, governmental agencies, or authorized third parties, in response to a verified request relating to terror acts, criminal investigations or alleged illegal activity or any other activity that may expose us, you, or any other user to legal liability, and solely to the extent necessary to comply with such purpose.<\/td><\/tr><\/tbody><\/table><p>For avoidance of doubt, we may transfer and disclose or otherwise use Non-Personal Information or information which is linked to anonymous random identifiers or information that is aggregated in a non-identifiable way, at its own discretion.<\/p><p>\u00a0<\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">6.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>COOKIES POLICY<\/u><\/span><\/h3><p>When you access or use the Site or the Dashboard, we use \u201ccookies\u201d or similar tracking technologies, which store certain information on your device (i.e., locally stored). The use of cookies is a standard industry-wide practice. A \u201ccookie\u201d is a small piece of information that a website assigns and stores on your computer while you are viewing a website. Cookies are used by us for various purposes, including allowing you to navigate between pages efficiently, as well as for statistical purposes, analytic purposes and advertising. You can find more information about our use of cookies here:<a href=\"http:\/\/www.allaboutcookies.org\/\">www.allaboutcookies.org<\/a>.<\/p><p><span style=\"font-weight: bolder;\">You can always review the list of Cookies on our Site and control your cookies preferences by the designated cookies tool available on our Site.<\/span>\u00a0\u00a0<span style=\"font-weight: bolder;\">\u00a0<\/span><\/p><p>Also note that, most browsers will allow you to erase cookies from your computer\u2019s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. You may set your browser to block all cookies, including cookies associated with our Site and Services, or to indicate when a cookie is being used by us, by adjusting the privacy and security settings of your web browser. Please refer to the support page of\u00a0your browser to learn more about how you can adjust your privacy and security settings. Please note that once you choose to opt out or disable cookies, some features of the Services may not operate properly and your online experience may be limited. In addition, even if you do opt-out, you may still receive some content and advertising, however, it will not be targeted content or advertising.<\/p><p>Where we use third-party advertising cookies, such third-party may independently collect, through the use of such tracking technologies, some or all types of Personal Data detailed above, as well as additional data sets, including to combine such information with other information they have independently collected relating to your online activities across their network of websites, for the purpose of enhanced targeting functionality and delivering personalized ads, as well as providing aggregated analytics related to the performance of our advertising campaign you interacted with. These third parties collect and use this information under their own privacy policies, and are responsible for their practices.<\/p><p>\u00a0<\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">7.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>DATA RETENTION<\/u><\/span><\/h3><p>We retain the Personal Data we collect as long as it remains necessary for the purposes set forth above, all in accordance with applicable regulation, or until an individual expresses a preference to opt-out.<\/p><p>Other circumstances in which we will retain your Personal Data for longer periods of time include: (i) where we are required to do so in accordance with legal, regulatory, tax, or accounting\u00a0requirements; (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges; or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data. Please note that except as required by applicable law, we may at our sole discretion, delete or amend information from our systems, without notice to you, once we deem it is no longer necessary for such purposes.<\/p><p>As for End Users\u2019 Personal Data, it is hereby clarified that the Customer decides and instructs us when to delete Personal Data.<\/p><p><span style=\"font-weight: bolder;\">\u00a0<\/span><\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">8.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>DATA SECURITY\u00a0<\/u><\/span><\/h3><p>We work hard to protect the Personal Data we process as part of our Services from unauthorized access, alteration, disclosure, or destruction. We have implemented physical, technical, and administrative security measures that comply with applicable laws and industry standards, such as encryption, access restrictions and permissions, etc.<\/p><p>Note that we cannot be held responsible for unauthorized or unintended access beyond our control, and we make no warranty, express, implied, or otherwise, that we will always be able to prevent such access. Therefore, without derogating from our obligations under applicable law, you, including any Customer, remains fully responsible for the security of the data processed through the Services.<\/p><p><span style=\"font-weight: bolder;\">\u00a0<\/span><\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">9.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>CROSS BORDER DATA TRANSFER\u00a0<\/u><\/span><\/h3><p>Due to our global business operation, we may store or process your Personal Data in United States or in other countries. Thus, any information you provide to us may be transferred to and processed in countries other than the country from which you accessed our Service.\u00a0In the event that we need to transfer your Personal Data out of your jurisdiction, we will take appropriate measures to ensure that your Personal Data receives an adequate level of protection as required under applicable law.<\/p><p>When Personal Data that is collected within the European Economic Area (\u201cEEA\u201c) is transferred outside of the EEA to a country that has not received an adequacy decision from the European Commission or relevant applicable law (e.g., UK\u2019s), we will take necessary steps in order to ensure that sufficient safeguards are provided during the transferring of such Personal Data, in accordance with the provision of the standard contractual clauses approved by the European Union. Thus, we will obtain contractual commitments or assurances from the data importer to protect your Personal Information, using contractual protections that EEA and UK regulators have pre-approved to ensure your data is protected (known as standard contract clauses), or rely on adequacy decisions issued by the European Commission. Some of these assurances are well-recognized certification schemes.<\/p><p><span style=\"font-weight: bolder;\"><u>\u00a0<\/u><\/span><\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">10.\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>YOUR RIGHTS<\/u><\/span><\/h3><p>We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. We allow you to exercise certain choices, rights and controls in connection with your information. Depending on your relationship with us, your jurisdiction and the applicable data protection laws that apply to you, you have the right to control and request certain limitations or rights to be executed.<\/p><p><span style=\"font-weight: bolder;\">Please note that as further elaborated above, if you are an End User and you contact us regarding your rights, you will be directed to contact the applicable Customer as the \u201cData Controller\u201d of the Personal Data.<\/span><\/p><p>The table below details some of the principal rights that may apply to (subject to your jurisdiction and additional conditions), how you can exercise them and appeal a decision we take in this regard:<\/p><table style=\"background-color: #ffffff; width: 1280px;\" width=\"99%\"><tbody><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"17%\"><span style=\"font-weight: bolder;\">Right to Be Informed<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"82%\">You have the right to be provided with information regarding our Personal Data collection and privacy practices. All is detailed under this Privacy Policy. If you have any additional questions, please contact us as instructed below.<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"17%\"><span style=\"font-weight: bolder;\">Right to Know, Access Rights<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"82%\">You have the right to confirm whether we collect Personal Data about you and to know which Personal Data we specifically hold about you, and receive a copy of such or access it.<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"17%\"><span style=\"font-weight: bolder;\">Right to Correction\/ Rectification<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"82%\">You have the right to request the updating of Personal Data that is not correct, taking into account the nature of the processing and the purposes.<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"17%\"><span style=\"font-weight: bolder;\">Right to Be Forgotten, Right to Deletion<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"82%\"><p>You have the right to request the erasure of certain Personal Data if specific conditions are satisfied. This right is not absolute. We may reject your request under certain circumstances, including where we must retain the data in order to comply with legal obligations or defend against legal claims, other legitimate interests such as record keeping with regards to our engagements, completing transactions, providing a good or service that you requested, taking actions reasonably anticipated within the context of our ongoing business relationship with you, fulfilling the terms of a written warranty, detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, or prosecuting those responsible for such activities; debugging products to identify and repair errors that impair existing intended functionality; exercising free speech, ensuring the right of another consumer to exercise their free speech rights, or exercising another right provided for by law; and engaging in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information\u2019s deletion may likely render impossible or seriously impair the research\u2019s achievement, if you previously provided informed consent.<\/p><p><span style=\"font-weight: bolder;\">You do not need to create an account with us to submit a deletion request.<\/span><\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"17%\"><span style=\"font-weight: bolder;\">Right to Restriction of Processing<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"82%\">You may be entitled to limit the purposes for which we process your Personal Data if one of the following conditions are satisfied: where the accuracy of the Personal Data is contested by you, for a period enabling\u00a0 us to verify the accuracy of the Personal Data; where the processing is unlawful and you oppose the erasure of the Personal Data and request the restriction of its use instead; where we no longer need the Personal Data for the purposes of the processing, but we are required by you to retain it for the establishment, exercise or defense of legal claims; where you objected to processing (as detailed below) pending the verification whether our legitimate grounds override your request.<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"17%\"><span style=\"font-weight: bolder;\">Right to Data Portability<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"82%\">You have the right to get a copy of your Personal Data in a portable format and, to the extent technically feasible, readily usable format that allows you to transmit the Personal Data to another entity without hindrance. We will select the format in which we provide your copy.<\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"17%\"><p><span style=\"font-weight: bolder;\">Right to Withdraw Consent or Opt-Out (Object) Under the GDPR, and Specifically in the US the Right to Opt-Out From:<\/span><\/p><p><span style=\"font-weight: bolder;\">(i) Selling Personal Data;<\/span><\/p><p><span style=\"font-weight: bolder;\">(ii) Targeted Advertising; and<\/span><\/p><p><span style=\"font-weight: bolder;\">(iii) Profiling &amp; Automated Decision Making<\/span><\/p><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"82%\"><p>When the lawful basis for processing your Personal Data is your consent, you may withdraw such consent at any time. For example, you may unsubscribe at any time from our mailing list.<\/p><p>You further have the right to object to the processing of Personal Data, in the event the basis for processing is our legitimate interests. However, we will be permitted to continue the processing if our legitimate interests override your rights, or when processing is necessary to establish, exercise, or defend a legal claim or right.<\/p><p>You have the right to opt-out from direct marketing, if applicable, by unsubscribing through the email received.<\/p><p>We do\u00a0<span style=\"font-weight: bolder;\">not<\/span>\u00a0profile you in a manner that has a significant effect on you or other individuals, therefore there isn\u2019t an opt-out option.<\/p><p>We do\u00a0<span style=\"font-weight: bolder;\">not<\/span>\u00a0\u201csell\u201d or \u201cshare\u201d information as most people would commonly understand that term. We do not, and will not, disclose your Personal Data in direct exchange for money or some other form of payment; however, we do share Personal Data for analytic and marketing purposes, including targeted advertising, when we promote our Site or Services. In most cases we obtain Personal Data collected automatically from our Site and your actions therein through our use of cookies, and do not combine it with your actions on other websites, however, our third-party partners might do so, when providing analytic or advertising services to us.<\/p><p>You have the right to opt-out of the \u201cselling\u201d or \u201csharing\u201d of your Personal Data for \u201ccross-contextual behavioral advertising\u201d, or \u201ctargeted advertising\u201d, often referred to as \u201cinterest-based advertising\u201d as well. You can exercise these rights by using the cookies setting tool available on our Site.<\/p><p>You are able to install privacy-controls in the browser&#8217;s settings to automatically signal the opt-out preference to all websites you visit (such as the \u201c<a href=\"https:\/\/globalprivacycontrol.org\/\">Global Privacy Control<\/a>\u201d).<\/p><p>In any event, please keep in mind that opt-out tools are limited to the browser or device you use because they work off your browser ID and device ID and, accordingly, you will need to opt-out on each browser and device you use. Your browser may save some information in its cookies and cache to maintain your privacy preferences. Clearing these may remove opt-out preferences, requiring you to opt-out again.<\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"17%\"><span style=\"font-weight: bolder;\">Right To Appeal or Lodge Complaint<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5);\" width=\"82%\"><p>If we decline to take action on your request, we will inform you without undue delay as required under applicable laws. The notification will include a justification for declining to take action and instructions on how you may appeal, if applicable.<\/p><p>Under the GDPR you have the right to lodge a complaint with the applicable\u00a0<a href=\"https:\/\/ec.europa.eu\/newsroom\/article29\/item-detail.cfm?item_id=612080\">Data Protection Authority<\/a>\u00a0in the EU or the Information Commissioner in the UK. Such a right also exists under other US state laws, as further detailed below.<\/p><\/td><\/tr><tr><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"17%\"><span style=\"font-weight: bolder;\">Non-Discrimination<\/span><\/td><td style=\"border-color: rgba(128, 128, 128, 0.5); background-color: rgba(128, 128, 128, 0.07);\" width=\"82%\">Denying a good or service, providing a different level or quality of service, or charging different prices. We do not discriminate against our Visitors or Customers, but we reserve the right to deny a good or service, provide a different level or quality of service, or charge different prices, all subject to applicable laws.<\/td><\/tr><\/tbody><\/table><p>For additional information on your rights and how to exercise your rights, please see the Data Subject Request Form (\u201c<span style=\"font-weight: bolder;\">DSR<\/span>\u201d) available at\u00a0<a href=\"https:\/\/fertilai.com\/dsr\/\">https:\/\/fertilai.com\/dsr\/<\/a>. The form maybe downloaded, completed and sent to:\u00a0<a href=\"mailto:privacy@fertilai.com\">privacy@fertilai.com<\/a><span style=\"font-weight: bolder;\"><em>.\u00a0<\/em><\/span>For California residents, please further see our\u00a0<a href=\"https:\/\/www.fertilai.com\/ccpa\">CCPA Privacy Notice<\/a>\u00a0to learn more about your rights.<\/p><p>Certain rights can be easily executed independently by you without the need to fill out the DSR Form, and for example: (i) If you are our Customer, you can correct certain data provided under your Customer account (such as contact information) through the account settings; (ii) You can you can opt-out from receiving our marketing emails by clicking \u201cunsubscribe\u201d link; (iii) You can use the cookie settings tool on our Site to change your preferences.<\/p><p>In the event you are a Customer \u2013 note that termination of the engagement or closing your Customer account does not automatically resolved in deletion of data. If you wish to deleted the data, please ensure to contact us with such request.<\/p><p>\u00a0<\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\">11.\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>PROTECTING CHILDREN<\/u><\/span><\/h3><p>Our Site as well as the Services are not intended for users under the age of eighteen (18). Therefore, we do not intend and does not knowingly collect directly Personal Data from children. We will discard any information we receive from a user that is considered a &#8220;child&#8221; immediately upon discovering that such a user shared information with us. \u00a0Please contact us at:\u00a0<a href=\"mailto:privacy@fertilai.com\">privacy@fertilai.com<\/a>\u00a0if you have reason to believe that a child has shared any information with us.<\/p><p>\u00a0<\/p><h3 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><a name=\"_Toc139311810\"><\/a><a name=\"_Toc139201863\"><\/a><a name=\"_Toc139210911\"><\/a><a name=\"_Toc139282517\"><\/a><a name=\"_Toc139311816\"><\/a><span style=\"font-weight: bolder;\">12.\u00a0\u00a0<\/span><span style=\"font-weight: bolder;\"><u>NOTICE TO SPECIFIC US STATES RESIDENTS<\/u><\/span><\/h3><p><span style=\"font-weight: bolder;\"><u>General Applicability and Jurisdictions<\/u><\/span><\/p><p>This section applies to residents of specific US States under applicable specific state laws, including residents of: Connecticut under the Connecticut Data Privacy Act, S.B. 6 (Connecticut 2022); Utah, under the Utah Consumer Privacy Act, Utah Code Ann. \u00a7 13-61-101 et seq; Virginia under the Virginia Consumer Data Protection Act, Va. Code Ann. \u00a7 59.1-575 et seq. (SB 1392); Colorado under the Colorado Privacy Act (SB 21-190), and starting of July 1, 2024, residents of Texas under the Texas Data Privacy and Security Act (2023); and Oregon under the Consumer Privacy Act (2023), All as amended or superseded from time to time and including any implementing regulations and amendments thereto (\u201c<span style=\"font-weight: bolder;\">US Privacy Laws<\/span>\u201d). Any term not defined herein under this section 12 shall the meaning ascribed to such term in the Privacy Policy above or applicable US Privacy Laws.<\/p><p>California residents, please refer to our\u00a0<a href=\"https:\/\/www.fertilai.com\/ccpa\">CCPA Notice<\/a>.<\/p><p>The specific disclosure hereunder supplements our general Privacy Policy as detailed above and provides additional details to the extent we deem as a \u201cBusiness\u201d or \u201cController\u201d under applicable US Privacy Laws, for example where we process Visitor\u2019s information regarding their use of the Site. Where we provide our products and services to you on behalf of our Customers, we are acting as a \u201cService Provider\u201d or \u201cProcessor\u201d and process personal information under the terms of a contract with such Customer. In this case, the Customer\u2019s privacy notice governs the use of personal information, and the rights and choices the End Users may have with regard to their personal information. For example, when we process patient\u2019s data as part of its usage of our App, and as part of that process information regarding the End-User\u2019s fertility processes, the relevant Business or Controller under US State Laws is the relevant Customer, and the disclosure hereunder does not pertain to such processing.<\/p><p><span style=\"font-weight: bolder;\"><u>Processing of Health Related and Sensitive information<\/u><\/span><\/p><p>Though the Product and our Services involve the processing of \u201cSensitive\u201d data as defined per US State Laws, including End-User\u2019s health-related data, we are hot the Business or Controller of such data, therefore the disclosure hereunder does not pertain to such data.<\/p><p>Furthermore, US State Laws exclude certain types of data, including Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPPA) or 42 CFR Part 2- \u201cConfidentiality of Substance Use Disorder Patient Records\u201d. As the Customers are usually healthcare providers subject to HIPAA, US State Laws does not apply to such health-related information processed as part of our Services. With respect to such data, we recommend you review and read your healthcare privacy notice, such as their HIPAA Notice of Privacy Practices.<\/p><h1 style=\"font-family: Montserrat, sans-serif; color: #959595;\"><span style=\"font-weight: bolder;\"><u>The Personal Information We Process<\/u><\/span><\/h1><p>Section 3 of this Privacy Policy \u201c<span style=\"font-weight: bolder;\"><em>Data Sets We Collect and For What Purpose\u201d<\/em><\/span><span style=\"font-weight: bolder;\">,\u00a0<\/span>we describe our collection and processing of Personal Data, the categories of Personal Data that are collecting and processing, and the purposes for which Personal Data is processed, stored or used. We will not collect additional categories of Personal Data or use the Personal Data we collected for a materially different, unrelated, or incompatible purpose without obtaining your consent.<\/p><p>Please note that in addition to the applicability exclusions detailed above, for the purposes of the disclosure hereunder, personal information does not include Publicly available information from government records and Deidentified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.<\/p><p><span style=\"font-weight: bolder;\"><u>Sharing of your Personal Data with Third Parties<\/u><\/span><\/p><p>Under section 5 to the above Privacy Policy, \u201c<span style=\"font-weight: bolder;\"><em>Sharing Information with Third Parties<\/em><\/span>\u201d, you will find details regarding the categories of third parties we share Personal Data with for business purposes.<\/p><p>We do not sell your personal information for profit. However, we do engage in targeted advertising on the Site (but not in the Product), as detailed above. Some of those marketing activities, when conducted through the use of third parties, may be considered a \u201csale\u201d or \u201cShare\u201d under certain US Privacy Laws. In this context, As is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third party businesses to collect information directly from your browser or device through cookies or similar tracking technology when you visit or interact with the Site, for example, for collection of Site Usage Data. These third parties use this personal information to deliver targeted advertising (also known as \u201ccross-context behavioral advertising\u201d) and personalized content to you on our websites, on other sites and services you may use, and across other devices you may use, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research. To learn more about that, please read Section 6 regarding Cookies. Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to limit or opt-out of the sale of personal information or the processing of personal information for purposes of targeted advertising, through the use of the Cookie Toolbar on the Site\u2019s footer or as described above.<\/p><p>We do not knowingly sell or share personal information of individuals less than 16 years of age or use or share such information for targeted advertising purposes.<\/p><p>Please note that we will never Share or Sale Sensitive or Health-related data with a third party, unless such sharing is permitted under law, and after having proper contractual arrangements in place, ensuring, inter alia, that such data will not be used by such third party for marketing or any other unlawful purpose (unless authorized to do so under law, e.g., per your consent).<\/p><p><span style=\"font-weight: bolder;\"><u>Exercising Your Privacy Rights<\/u><\/span><\/p><p>Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the rights details under section 10 above, \u201c<span style=\"font-weight: bolder;\">Your Rights<\/span>\u201d.<\/p><p>\u00a0<\/p><p><span style=\"font-weight: bolder;\">Authorized Agents<\/span>\u00a0&#8211; In certain circumstances, and subject to applicable US Privacy Laws, you may permit an authorized agent to submit requests on your behalf. The authorized agent must provide a letter signed by you confirming the agent has permission to submit a request on your behalf or must provide sufficient evidence to show that the authorized agent has been lawfully vested with power of attorney. For security purposes, we may need to verify your identity and confirm directly with you that you have provided the authorized agent permission to submit the request, and it may take additional time to fulfill agent-submitted requests. We may deny a request in the event we are not able to verify the authorized agent\u2019s authority to act on your behalf. Please note that for privacy and security reasons, we will direct future communications to the individual on whose behalf the request was made.<\/p><p>We will respond to a verifiable request within the timeframes set by applicable US Privacy Laws. We reserve the right to extend the response time by an additional period as permitted by applicable US Privacy Laws. If we determine that the request warrants a fee, we will tell you why we made such decision and provide you with a cost estimate before completing your request.<\/p><p>Depending on your state of residency, you may be able to appeal a decision we have made in connection with your privacy rights request, by contacting us as instructed in our response.<\/p><p><span style=\"font-weight: bolder;\">We will update this Privacy Policy at least every 12 months.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PRIVACY POLICY [Last Modified: July 2024] \u00a0 FertilAI Ltd., together with its subsidiaries and affiliated companies (\u201cFertilAI\u201d, &#8220;Company&#8221;, &#8220;we&#8221; or &#8220;us&#8221;) is devoted to making sure that your privacy rights are respected, and personal data is collected and used in accordance with the current and applicable privacy and data protection law. FertilAI develop and market [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Privacy Policy - Fertilai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fertilai.com\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - Fertilai\" \/>\n<meta property=\"og:description\" content=\"PRIVACY POLICY [Last Modified: July 2024] \u00a0 FertilAI Ltd., together with its subsidiaries and affiliated companies (\u201cFertilAI\u201d, &#8220;Company&#8221;, &#8220;we&#8221; or &#8220;us&#8221;) is devoted to making sure that your privacy rights are respected, and personal data is collected and used in accordance with the current and applicable privacy and data protection law. FertilAI develop and market [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fertilai.com\/privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Fertilai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FertilAI\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-15T07:36:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fertilai.com\/wp-content\/uploads\/2022\/08\/Logo-dark.png\" \/>\n\t<meta property=\"og:image:width\" content=\"235\" \/>\n\t<meta property=\"og:image:height\" content=\"69\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fertilai.com\/privacy-policy\/\",\"url\":\"https:\/\/fertilai.com\/privacy-policy\/\",\"name\":\"Privacy Policy - Fertilai\",\"isPartOf\":{\"@id\":\"https:\/\/fertilai.com\/#website\"},\"datePublished\":\"2021-12-14T12:09:43+00:00\",\"dateModified\":\"2024-07-15T07:36:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fertilai.com\/privacy-policy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fertilai.com\/privacy-policy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fertilai.com\/privacy-policy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fertilai.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Privacy Policy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fertilai.com\/#website\",\"url\":\"https:\/\/fertilai.com\/\",\"name\":\"Fertilai\",\"description\":\"Making fertility treatments more accessible and effective for millions of people\",\"publisher\":{\"@id\":\"https:\/\/fertilai.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fertilai.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fertilai.com\/#organization\",\"name\":\"Fertilai\",\"url\":\"https:\/\/fertilai.com\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/fertilai\/\",\"https:\/\/www.facebook.com\/FertilAI\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fertilai.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fertilai.com\/wp-content\/uploads\/2022\/08\/Logo-dark.png\",\"contentUrl\":\"https:\/\/fertilai.com\/wp-content\/uploads\/2022\/08\/Logo-dark.png\",\"width\":235,\"height\":69,\"caption\":\"Fertilai\"},\"image\":{\"@id\":\"https:\/\/fertilai.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Privacy Policy - Fertilai","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fertilai.com\/privacy-policy\/","og_locale":"en_US","og_type":"article","og_title":"Privacy Policy - Fertilai","og_description":"PRIVACY POLICY [Last Modified: July 2024] \u00a0 FertilAI Ltd., together with its subsidiaries and affiliated companies (\u201cFertilAI\u201d, &#8220;Company&#8221;, &#8220;we&#8221; or &#8220;us&#8221;) is devoted to making sure that your privacy rights are respected, and personal data is collected and used in accordance with the current and applicable privacy and data protection law. FertilAI develop and market [&hellip;]","og_url":"https:\/\/fertilai.com\/privacy-policy\/","og_site_name":"Fertilai","article_publisher":"https:\/\/www.facebook.com\/FertilAI","article_modified_time":"2024-07-15T07:36:13+00:00","og_image":[{"width":235,"height":69,"url":"https:\/\/fertilai.com\/wp-content\/uploads\/2022\/08\/Logo-dark.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fertilai.com\/privacy-policy\/","url":"https:\/\/fertilai.com\/privacy-policy\/","name":"Privacy Policy - Fertilai","isPartOf":{"@id":"https:\/\/fertilai.com\/#website"},"datePublished":"2021-12-14T12:09:43+00:00","dateModified":"2024-07-15T07:36:13+00:00","breadcrumb":{"@id":"https:\/\/fertilai.com\/privacy-policy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fertilai.com\/privacy-policy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fertilai.com\/privacy-policy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fertilai.com\/"},{"@type":"ListItem","position":2,"name":"Privacy Policy"}]},{"@type":"WebSite","@id":"https:\/\/fertilai.com\/#website","url":"https:\/\/fertilai.com\/","name":"Fertilai","description":"Making fertility treatments more accessible and effective for millions of people","publisher":{"@id":"https:\/\/fertilai.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fertilai.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fertilai.com\/#organization","name":"Fertilai","url":"https:\/\/fertilai.com\/","sameAs":["https:\/\/www.linkedin.com\/company\/fertilai\/","https:\/\/www.facebook.com\/FertilAI"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fertilai.com\/#\/schema\/logo\/image\/","url":"https:\/\/fertilai.com\/wp-content\/uploads\/2022\/08\/Logo-dark.png","contentUrl":"https:\/\/fertilai.com\/wp-content\/uploads\/2022\/08\/Logo-dark.png","width":235,"height":69,"caption":"Fertilai"},"image":{"@id":"https:\/\/fertilai.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/fertilai.com\/wp-json\/wp\/v2\/pages\/3"}],"collection":[{"href":"https:\/\/fertilai.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fertilai.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fertilai.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fertilai.com\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":21,"href":"https:\/\/fertilai.com\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":1787,"href":"https:\/\/fertilai.com\/wp-json\/wp\/v2\/pages\/3\/revisions\/1787"}],"wp:attachment":[{"href":"https:\/\/fertilai.com\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}